Gone are the days of simply providing an academic presentation of your website, i.e., an overview of your leadership team, insight into your firm’s mission statement, and an encyclopedic overview of your products and services portfolio. Manufacturers and other firms whose focus is selling business-to-business, need to uplevel their web presence to meet the demands of educated buyers. Your organization needs to move from improving your web presence, to increasing mindshare and attracting new customers by creating immersive, personalized online experiences.
