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Adam Higdon
Adam Higdon

76 Followers

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Apr 1, 2021

How to implement Adobe Launch with Adobe Analytics and Adobe Target in less than 5 minutes!

OK, maybe it take more than 5-minutes, but it’s a very helpful primer if I do say so myself. How to implement Adobe Launch with Adobe Analytics and Adobe Target in less than 5 minutes Adobe Launch | Innoverdigital 5 Takeaways from a Successful Digital Transformation Approach INTRODUCTION In past few years, Digital Transformation is…innoverdigital.com

Adobe Launch

1 min read

Adobe Launch

1 min read


Mar 19, 2021

A Focus on the Real-Time CDP: What makes Adobe’s solution unique?

The Adobe Experience Platform (AEP) is a Data Lake, Data Science Platform, Customer Data Platform (CDP), Advanced Analytics & Attribution Solution, and Journey Orchestration Optimization Tool. There is no more complete end-to-end data management solution available to the CIO & the CMO today. A Focus on the Real-Time CDP: What makes Adobe’s solution unique? AEP RT-CDP affords for the storage and…

Cdp

2 min read

A Focus on the Real-Time CDP: What makes Adobe’s solution unique?
A Focus on the Real-Time CDP: What makes Adobe’s solution unique?
Cdp

2 min read


Jan 6, 2021

Employing Machine Learning In Digital Marketing To Mirror The Human Brain’s Decision Engine

The human brain is the most advanced computational machine in the universe, with over 100 billion neurons responsible for every conscious and subconscious decision/ action we make. It is postulated that the human brain operates at 1 exaFLOP, which is equivalent to a billion billion calculations per second. Studies have…

Quantum Computing

7 min read

Employing Machine Learning In Digital Marketing To Mirror The Human Brain’s Decision Engine
Employing Machine Learning In Digital Marketing To Mirror The Human Brain’s Decision Engine
Quantum Computing

7 min read


Jan 4, 2021

Data-Driven Hyper-Personalization via A4T

Personalization across channels and by touch point, is an imperative for the organization that has made a commitment to provide a personalized experience for their customer, i.e., true one-to-one marketing. At least that’s been the line of thought for the past 7-to-8 years or so. Seemingly flying in the face of this axiom, was a report published late last year by Gartner which stated, “80% of Marketers Will Abandon Personalization Efforts by 2025 due to lack of ROI, the perils of customer data management or both In fact, 27% of marketers believe data is the key obstacle to personalization — revealing their weaknesses in data collection, integration and protection.”

Digital Transformation

1 min read

Data-Driven Hyper-Personalization via A4T
Data-Driven Hyper-Personalization via A4T
Digital Transformation

1 min read


Jan 4, 2021

Manufacturing & B2B Experience Optimization

Gone are the days of simply providing an academic presentation of your website, i.e., an overview of your leadership team, insight into your firm’s mission statement, and an encyclopedic overview of your products and services portfolio. Manufacturers and other firms whose focus is selling business-to-business, need to uplevel their web presence to meet the demands of educated buyers. Your organization needs to move from improving your web presence, to increasing mindshare and attracting new customers by creating immersive, personalized online experiences.

Digital Transformation

1 min read

Manufacturing & B2B Experience Optimization
Manufacturing & B2B Experience Optimization
Digital Transformation

1 min read

Adam Higdon

Adam Higdon

76 Followers

Pedestrian Economist & Digital Transformation Sherpa.

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