How to implement Adobe Launch with Adobe Analytics and Adobe Target in less than 5 minutes!
OK, maybe it take more than 5-minutes, but it’s a very helpful primer if I do say so myself. How to implement Adobe Launch with Adobe Analytics and Adobe Target in less than 5 minutes Adobe Launch | Innoverdigital 5 Takeaways from a Successful Digital Transformation Approach INTRODUCTION In past few years, Digital Transformation is…innoverdigital.com
A Focus on the Real-Time CDP: What makes Adobe’s solution unique?
The Adobe Experience Platform (AEP) is a Data Lake, Data Science Platform, Customer Data Platform (CDP), Advanced Analytics & Attribution Solution, and Journey Orchestration Optimization Tool. There is no more complete end-to-end data management solution available to the CIO & the CMO today. A Focus on the Real-Time CDP: What makes Adobe’s solution unique? AEP RT-CDP affords for the storage and…
Employing Machine Learning In Digital Marketing To Mirror The Human Brain’s Decision Engine
The human brain is the most advanced computational machine in the universe, with over 100 billion neurons responsible for every conscious and subconscious decision/ action we make. It is postulated that the human brain operates at 1 exaFLOP, which is equivalent to a billion billion calculations per second. Studies have…
Manufacturing & B2B Experience Optimization
Gone are the days of simply providing an academic presentation of your website, i.e., an overview of your leadership team, insight into your firm’s mission statement, and an encyclopedic overview of your products and services portfolio. Manufacturers and other firms whose focus is selling business-to-business, need to uplevel their web presence to meet the demands of educated buyers. Your organization needs to move from improving your web presence, to increasing mindshare and attracting new customers by creating immersive, personalized online experiences.