Adam HigdonDATA DRIVEN HYPER-PERSONALIZATION FOR FINANCIAL SERVICES(ADOBE ANALYTICS & TARGET — A4T)3 min read·Apr 25, 2023----
Adam HigdonHow to implement Adobe Launch with Adobe Analytics and Adobe Target in less than 5 minutes!Click here to see the 5-minute-long video. No seriously, it’s a 5-minute implementation that takes most agencies and consultancies months…1 min read·Apr 1, 2021----
Adam HigdonA Focus on the Real-Time CDP: What makes Adobe’s solution unique?The Adobe Experience Platform (AEP) is a Data Lake, Data Science Platform, Customer Data Platform (CDP), Advanced Analytics & Attribution…2 min read·Mar 19, 2021----
Adam HigdonEmploying Machine Learning In Digital Marketing To Mirror The Human Brain’s Decision EngineThe human brain is the most advanced computational machine in the universe, with over 100 billion neurons responsible for every conscious…7 min read·Jan 6, 2021----
Adam HigdonManufacturing & B2B Experience OptimizationGone are the days of simply providing an academic presentation of your website, i.e., an overview of your leadership team, insight into…1 min read·Jan 4, 2021----