A Focus on the Real-Time CDP: What makes Adobe’s solution unique?

The Adobe Experience Platform (AEP) is a Data Lake, Data Science Platform, Customer Data Platform (CDP), Advanced Analytics & Attribution Solution, and Journey Orchestration Optimization Tool. There is no more complete end-to-end data management solution available to the CIO & the CMO today.

A Focus on the Real-Time CDP: What makes Adobe’s solution unique?

1. AEP RT-CDP affords for the storage and querying of massive data sets — including behavioral, CRM, point-of-sale data, and more at petabyte-scale.
2. AEP RT-CDP data governance tools have been utilized as part of the Adobe DMP for over a decade.
3. AEP RT-CDP offers a common data model to structure data; the ability to create a robust, unified profile for every visitor to your property; create advanced attribution models; and leverage predictive analytics for digital marketing spend optimization across any channel (Adobe & non-Adobe).

Adobe’s Real-Time CDP allows for the ingestion of data across your disparate data sets, and matches that data by user to build a robust customer profile so that you can market to your customer 1-to-1. True, real-time personalization at scale.

Execute on data-driven, hyper-personalization across any channel — within and outside of the Adobe ecosystem.

This is an excellent short video articulating the power and the value of the Adobe Experience Platform, Real-Time CDP.